Liking What You Do

How Social Media Marketing Can Be Vital to Your Business

Social Media’s Impact on the Restaurant Industry December 26, 2012

Filed under: Uncategorized — JaymeJK @ 8:29 pm

The first half of this story on CBS Sunday Morning reveals the impact social media has made on the restaurant industry. Chef Puck tells reporter Lee Cowan that everyone has become a “foodie” thanks to cooking shows and, in particular, Twitter and Instagram. People love to share what they eat, and social media gives them a community of other food lovers with whom to share their obsession. This network of flavor-conscious customers keeps chefs honest and on their toes, because now, each review goes farther than ever before.

Feeding frenzy – CBS News Video.


Importance of Online Presence December 11, 2012

Filed under: Polls — JaymeJK @ 6:11 am
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How important do you think an online presence is to a business? Take this poll to see why businesses need to get their name out there.


Why Social Media?

Filed under: Uncategorized — JaymeJK @ 5:52 am
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Today, I found a video on YouTube detailing facts and statistics concerning social media use in regards to business. The statistics show a rapid increase in consumer reliance on information obtained on the Internet and social media, in particular. More people are relying on consumer-generated information and a company’s online presence to make decisions about what products and services are best. This shows how important a social media presence is to businesses, regardless of size.

The video asks an important question for businesses: Will consumers find you, or your competition first? If you want customers to find you, you have to make yourself easy to find. Social media is an inexpensive and relatively easy way to do that.


The Secret Ingredient To Viral Facebook Posts

Filed under: Uncategorized — JaymeJK @ 3:25 am

The Secret Ingredient To Viral Facebook Posts.


Where to Start? December 10, 2012

Filed under: Uncategorized — JaymeJK @ 4:50 pm

Before beginning this project, I had hardly any experience using a blog. I had created websites with a blog-like feature, but I never wrote strictly in blog format. I was apprehensive about using a blog to present my research and experience simply because of my inexperience with this type of media, but then I reminded myself of my personal goal for this project: gain experience with new forms of media. Establishing a blog is exactly what I needed to do for this project.

Because I was so unfamiliar with blogging, I had to research different blog sites and find one that would best suit my needs. I started by evaluating what I needed my blog to have and developing a checklist:

  • Flexibility
  • Ease of use
  • Ability to link media
  • Access to other blogs and websites
  • Easy organization

I then searched for common blogs on Google and read descriptions and reviews to discern how well certain blogs would work with my idea. I decided to use WordPress because of its ability to create more permanent pages while also providing a blog feature that I could easily update.


Hello world! December 6, 2012

Filed under: Uncategorized — JaymeJK @ 1:24 am

Welcome to! This is your very first post. Click the Edit link to modify or delete it, or start a new post. If you like, use this post to tell readers why you started this blog and what you plan to do with it.

Happy blogging!


Jayme Keefer

Public Relations | Social Media | Strategic Communication

Liking What You Do

How Social Media Marketing Can Be Vital to Your Business

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