Today, I found a video on YouTube detailing facts and statistics concerning social media use in regards to business. The statistics show a rapid increase in consumer reliance on information obtained on the Internet and social media, in particular. More people are relying on consumer-generated information and a company’s online presence to make decisions about what products and services are best. This shows how important a social media presence is to businesses, regardless of size.
The video asks an important question for businesses: Will consumers find you, or your competition first? If you want customers to find you, you have to make yourself easy to find. Social media is an inexpensive and relatively easy way to do that.