Liking What You Do

How Social Media Marketing Can Be Vital to Your Business

Twitter for News? March 18, 2014

Filed under: Uncategorized — JaymeJK @ 2:47 pm

Some news sources are wondering if Twitter is the most effective news platform in the 21st century. What do you think?

Comment and tell us how you use Twitter. What news sites do you follow? Do they help you know what’s going on?


RT: Breaking News

Yes, this is a blog specifically about social media marketing, but I want to take a moment to again look at the critical, yet underappreciated, role of social media in reporting breaking news.

Since major tragedies like 9/11, the Miracle on the Hudson, the Boston Marathon Bombing, instant communication has been keeping people safer. Less than an hour ago, I was sitting in my Charlotte, NC dorm room just wasting time and I saw a series of retweets from my local news station from my hometown about a helicopter crash near the Space Needle in Seattle, WA. I quickly started following the story as new details were added and a progression of pictures documented the unfolding events. Within five minutes, I went from learning that a helicopter crashed near the Space Needle to knowing that a KOMO News helicopter crashed on top of two cars (one red, one blue) in a fireball where only the tail section of the chopper remained and two deaths were reported…and details are still coming in.

Learning so much about an event in such little time reminded me of how perfect Twitter is for breaking news and journalism in general. The whole point of journalism is concise communication of important timely events, and Twitter’s immediacy and necessary brevity is a perfect medium to share news. A tweet is just enough to catch your attention, give an update, and provide a way to learn more.

The viral nature of Twitter provides so much potential for news to gain momentum. Within a few minutes of the crash, information began appearing on the Twitter feeds of NorthWest Cable News, KUOW radio, NBC Nightly News, CBS Denver, The Seattle Times, Poynter, the Seattle Police Departmentthe New York Times, and even the NTSB. What other medium could reach such a large audience in such a short amount of time?

So, as our prayers go out to Bill Strothman (yes, I found the late photographer’s name on Twitter) and the KOMO News family, remember the power of Twitter in informing the public and keeping people around the world safe.

More information about the role of Twitter in journalism:


Social Media’s Impact on the Restaurant Industry December 26, 2012

Filed under: Uncategorized — JaymeJK @ 8:29 pm

The first half of this story on CBS Sunday Morning reveals the impact social media has made on the restaurant industry. Chef Puck tells reporter Lee Cowan that everyone has become a “foodie” thanks to cooking shows and, in particular, Twitter and Instagram. People love to share what they eat, and social media gives them a community of other food lovers with whom to share their obsession. This network of flavor-conscious customers keeps chefs honest and on their toes, because now, each review goes farther than ever before.

Feeding frenzy – CBS News Video.


Why Social Media? December 11, 2012

Filed under: Uncategorized — JaymeJK @ 5:52 am
Tags: , , , ,

Today, I found a video on YouTube detailing facts and statistics concerning social media use in regards to business. The statistics show a rapid increase in consumer reliance on information obtained on the Internet and social media, in particular. More people are relying on consumer-generated information and a company’s online presence to make decisions about what products and services are best. This shows how important a social media presence is to businesses, regardless of size.

The video asks an important question for businesses: Will consumers find you, or your competition first? If you want customers to find you, you have to make yourself easy to find. Social media is an inexpensive and relatively easy way to do that.


The Secret Ingredient To Viral Facebook Posts

Filed under: Uncategorized — JaymeJK @ 3:25 am

The Secret Ingredient To Viral Facebook Posts.


Where to Start? December 10, 2012

Filed under: Uncategorized — JaymeJK @ 4:50 pm

Before beginning this project, I had hardly any experience using a blog. I had created websites with a blog-like feature, but I never wrote strictly in blog format. I was apprehensive about using a blog to present my research and experience simply because of my inexperience with this type of media, but then I reminded myself of my personal goal for this project: gain experience with new forms of media. Establishing a blog is exactly what I needed to do for this project.

Because I was so unfamiliar with blogging, I had to research different blog sites and find one that would best suit my needs. I started by evaluating what I needed my blog to have and developing a checklist:

  • Flexibility
  • Ease of use
  • Ability to link media
  • Access to other blogs and websites
  • Easy organization

I then searched for common blogs on Google and read descriptions and reviews to discern how well certain blogs would work with my idea. I decided to use WordPress because of its ability to create more permanent pages while also providing a blog feature that I could easily update.


Hello world! December 6, 2012

Filed under: Uncategorized — JaymeJK @ 1:24 am

Welcome to! This is your very first post. Click the Edit link to modify or delete it, or start a new post. If you like, use this post to tell readers why you started this blog and what you plan to do with it.

Happy blogging!


Jayme Keefer

Public Relations | Social Media | Strategic Communication

Liking What You Do

How Social Media Marketing Can Be Vital to Your Business

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