The first half of this story on CBS Sunday Morning reveals the impact social media has made on the restaurant industry. Chef Puck tells reporter Lee Cowan that everyone has become a “foodie” thanks to cooking shows and, in particular, Twitter and Instagram. People love to share what they eat, and social media gives them a community of other food lovers with whom to share their obsession. This network of flavor-conscious customers keeps chefs honest and on their toes, because now, each review goes farther than ever before.
Importance of Online Presence December 11, 2012
How important do you think an online presence is to a business? Take this poll to see why businesses need to get their name out there.
Where to Start? December 10, 2012
Before beginning this project, I had hardly any experience using a blog. I had created websites with a blog-like feature, but I never wrote strictly in blog format. I was apprehensive about using a blog to present my research and experience simply because of my inexperience with this type of media, but then I reminded myself of my personal goal for this project: gain experience with new forms of media. Establishing a blog is exactly what I needed to do for this project.
Because I was so unfamiliar with blogging, I had to research different blog sites and find one that would best suit my needs. I started by evaluating what I needed my blog to have and developing a checklist:
- Ease of use
- Ability to link media
- Access to other blogs and websites
- Easy organization
I then searched for common blogs on Google and read descriptions and reviews to discern how well certain blogs would work with my idea. I decided to use WordPress because of its ability to create more permanent pages while also providing a blog feature that I could easily update.